About the Customer
Online Interior Design Market Place aggregating Interior Designers with multiple specialities from different geographical locations in order to provide the best suited solution on Interior Design for users. It provides both home as well asn commercial space interior design with multiple designers participating for each project.
What ObliquePyramid does best
ObliquePyramid partners with the customer to provide scale for the business along with reducing customer acquisition cost and increasing revenue per dollar of marketing spend.
1 | The Challange
For the success of Market Place, it is important to have a good network of Providers (Interior Designers), while trying to match the demand for the Interior Design. Building the Supply side community and the need and demand side for Interior Design has to run in parallel. It faces the usual challenges of the brick and mortar local solution providers. Considering that its a matter of taste, choice and budget combination, it is importatnt to bring the required experiene, right kind of engagements for driving sales and conversion of the leads.
2 | The Solution
After learning more about the brand its products offering during the discovery phase, ObliquePyramid carried out an extensive research about the market, competition, profiling of potential customers most suitable for the brand keeping in mind the objectives for the brand. It devised a three-pronged solution:
- Research and Analysis of Online Intent as well as profiling with respect to Competition. Design of cohorts using our Profiling Tool based on identification of Online Behavior, Intent and Timing.
- Setting up and Managing Integrated Campaigns across SEM, Social Media, Display Networks as per the Behavioural Cohorts with integrated suitable communication strategy resulting in Lead Generation as per the advisor capacity schedule.
- Continous Optimization using our Profiling Tools with Integrated Analysis of Marketing and Sales Information.
3 | The Bottom Line
After going through number of optimization cycles, the most optimal balance has been achieved for Integrated Campaigns across digital media channels including SEM, Social media and Display networks. The Lead Generation for building the Interior Designer community as well as the demand side needs for Interior Design were run in paralle. Best fit custom communication and Re-marketing makes sure that the best connection is maintained with the customer till sales conversion.
Our customer could create a very strong network of Interior Designers and the required number of participations for each of the projects were achieved for each and every demand side project for Interior Design. Customers with specific needs and higher average ticket-size were garnered across the country including few from overseas.